![]() ![]() (I'm especially proud that my top two tweets hold roughly 20% of those impressions and they both have to do with web accessibility. My tweets have also earned over 600k impressions. As of this writing, I have 358 followers, am following 460 other awesome people, and have written almost 1300 tweets. I've had people ask me whether or not Twitter is worth it. Twitter is going to be even more influential on consumers next year, so it's important to stay on top of all the little ways this microblogging service impacts your online business.īy the way, the cartoon above is from Rob Cottingham's brilliant Noise To Signal series.Disclaimer: This post isn't for bragging. But as we head into 2010, I expect real-time results to appear for more brands. I couldn't find results for any of the major airlines or big names like Dell and Walmart, though "Getelastic" did return some results. You won't find real time Twitter results for every brand name - yet. RSS/email subscribers, can't see video? Visit this post on the Get Elastic blog. If you're not schooled on what reputation management is or why you need it, Darrell Long from Search Engine Journal gave a good explanation when we caught up with him at Search Engine Strategies in San Jose last summer. If you don't have the time to neurotically check Twitter searches every 5 minutes, you could delegate this to an online reputation manager who can work on a holistic social media strategy including reputation management work. A good way to stay on top of the current tweets about you is to create a saved search, which you can create and view when you are logged in to your Twitter account:Īnother way is to search with Twitter Search and subscribe to the searches you want to follow by RSS (no Twitter account needed, but you'll want one to respond to tweets): ![]() What's a quick way to "push down" recent Tweets that are negative? Simply tweet a couple things from your own account using the search keyword (if it's not already your Twitter handle). ![]() The retailer would have a real-time social reputation problem, which granted, may only last for a short time, but nevertheless erodes the efforts to build a brand online. But what if the live Tweet result included " worst service" or " sucks"? It might make me think twice about visiting a retailer or making a purchase. Personally, I don't really care that can't wait to go to the Yesstyle store in SF - to me it's noise. Google's all about relevance and quality of results - pointing people to information they want, whether it be a web page, image, video, shopping result or 140 character sentiment. Bing has its own vertical search at /twitter, while Google boldly places Tweets at the top of results for select searches: Google and Bing have both integrated real-time Twitter search results in their engines. The Global Language Monitor studied the Internet and media and reports that "Twitter" is the most used word online of 2009, beating out "Obama" and "H1N1."Īnd now Twitter messages are being pushed on search engine users. Only the geekiest of the geeks were exposed to or cared about Tweets related to your brand. Those rated of no value include micro-blogging sites like Twitter (39%), YouTube (27%) and social-networking sites like Facebook and MySpace (22%)īefore Twitter's surge in popularity, it was rated of little value for consumers' online research. Search engines are the most valuable online tools for this research.81% say blogs, online rating systems and discussion forums can give consumers a greater voice regarding customer care, but less than 33% say they believe that businesses take customers’ opinions seriously.84% consider the quality of customer care at least sometimes in their decision to do business with a company.72% research companies’ customer care online prior to purchasing products and services at least sometimes.74% choose companies/brands based on others’ customer-care experiences shared online.59% of consumers use social media to vent their frustrations about customer service experience, and research other companies’ customer service before dealing with them.Society for New Communications Research study: About a year and a half ago I posted an article Negative Word Of Mouth: Crisis or Opportunity? which included some findings from a ![]()
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